Under Its Corporate Social Responsibility, Jazz – Mosafir initiated its Social program in April 2022. Being a travel tech organization, Mosafir always believed in uplifting/upgrading host communities socially, economically, and environmentally. To achieve this, Mosafir equipped Social with vision and mission contributing to well being of host communities and tourism destinations.
Socialintends to enhance its presence at community level and analyze/assess problems created at destinations as a result of pressures created by domestic and international tourists influx. These problems broadly include unplanned development, air – ground – and water pollution, deforestation, erosion, land slides and deteriorating conditions of health and hygiene. Socialplans to overcome these problems by working out pragmatic and sustainable solutions in partnerships with both, host communities, and international donors. Social also emphasizes on incorporating measures to ensure inclusion in travel and tourism practices in Pakistan, to make accessibility a core value of the sector.
Our vision at Mosafir Social is seeking sustainability and competitiveness by enhanced reputation
Our mission at Mosafir Social is uplifting of host communities by restoration and strengthening of environmental fabric through innovative and sustainable interventions
Mosafir Social aims to build community linkages among specified communities at various tourist destinations in Pakistan. Mosafir Social will engage these host communities in various developmental initiatives such as capacity building sessions, tourism problems identification and working on short term to long term sustainable solutions.
Mosafir Social will seek inputs from renowned international organizations working on environment, eco-tourism, sustainable tourism and social uplift. Organized community groups would be called Mosafir Social committees.
Tourism is on the rise in Pakistan. Better accessibility to destinations with improved security situation has resulted in unprecedented influx of tourists from southern and mid Pakistan towards northern areas every year. Pakistan has also been declared as one of the best adventure tourism destinations by international tourists recently.
All these developments have taken place since a decade now and put enormous pressure on local environment, ecosystems and culture. To tackle this, regular problems and needs assessments shall be carried out in participation with host communities. Based on results of these assessments Mosafir Social will develop innovative and sustainable solutions for identified problems with an emphasis on eco-tourism.
Mosafir Social believes in strong coordination with its primary and secondary stakeholders and is planning to reach out and partner them for the betterment of tourism industry. Some of the notable stakeholders Mosafir Social is planning to engage immediately are Government, tourism organizations, NGOs and communities. Mosafir Social is already in touch with a good number of tourists through its app and other services.
Mosafir Social is planning to implement a comprehensive awareness raising campaign among its subscribers, app users and community. This campaign includes messages based upon environmental friendly tourism practices, promotion of eco-tourism, ensuring inclusive practices during travel and at destination, ethical approaches towards local culture and traditions etc. Mosafir Social is expecting to reach some 1.3 million subscribers and users of Mosafir app in the year 2022 – 23 through SMS, VMS, Web and Mosafir app.
Mosafir Social plans to develop partnerships with international donor agencies and NGOs to implement projects that are going to bring positive change to host community’s knowledge, attitude and practices, their livelihoods, destination’s ecology and environment, tourism practices, and promotion of good practices. Mosafir Social will partner with local NGOs working on tourism in order to learn from their experiences. In this manner Mosafir Social intends to secure developmental grants too.
Mosafir Social’s developmental work with host community will include;
As one of the fastest growing economic sectors in the world, tourism is increasingly recognized as a vital contributor to job and wealth creation, economic growth, environmental protection and poverty alleviation.
Indeed, a well-designed and managed tourism can help preserve the natural and cultural heritage assets upon which it depends, empower host communities, generate business opportunities, and foster peace and intercultural understanding. Nevertheless, the growing number of people travelling internationally and domestically each year also produce pressures in terms of greenhouse gas emissions, environmental degradation, resource management and impact on local communities and cultural assets. Therefore, the harnessing of tourism’s positive contribution to sustainable development and the mitigation of the sector’s adverse effects calls for strong partnerships and decisive action by all tourism stakeholders
Mosafir Social is a strong believer of making travel and tourism experiences inclusive for all. To achieve this Mosafir Social has special features in its app and webpage interface. Mosafir Social also asks it’s users about special needs they might have during or at booking, travel, lodging and other stages of the trip. This information is critical as it will be used for awareness raising and decision making in consultation with stakeholders such as hotels associations, transport associations and community. Some of the most common inclusiveness relates problems Mosafir Social wants to address are;
Tourism Concern, 1991 in association with the Worldwide Fund for Nature(WWF) gives 10 principles for sustainable tourism. These are following as: